Monday, August 30, 2010
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seospecialist_: http://su.pr/1zS1T2 network defense operational features: "seospecialist_: http://su.pr/1zS1T2 network defense operational features"
Tuesday, July 20, 2010
Analytics Intelligence Tips: Custom Alerts
Analytics Intelligence Tips: Custom Alerts: "Last week, we shared a video on how to get the most out of your automatic alerts. Now that you’re familiar with automatic alerts, you know that Google Analytics has an intelligence engine that monitors your traffic and posts alerts when it sees something unusual. Now we want to tell you about 'custom alerts.' With custom alerts, you can add on to this capability and tell Google Analytics to also watch out for specific things that you know you’re interested in.
Custom alerts can be used in so many ways that it’s sometimes hard to know where and when to incorporate them into your workflow. This week’s video, also below, shows how to use custom alerts as a campaign management tool. The idea is that, when you set up a new campaign, you set up alerts that help you manage the campaign -- for example, alerts that trigger when revenue from the campaign increases or decreases.
"
Custom alerts can be used in so many ways that it’s sometimes hard to know where and when to incorporate them into your workflow. This week’s video, also below, shows how to use custom alerts as a campaign management tool. The idea is that, when you set up a new campaign, you set up alerts that help you manage the campaign -- for example, alerts that trigger when revenue from the campaign increases or decreases.
Campaign management is just one of the ways you can use custom alerts. We’d love to hear how you’re using them. Feel free to share your own tips in the comments.
Posted by Alden DeSoto, Google Analytics Team
Posted by Alden DeSoto, Google Analytics Team
"
Will Using Google Analytics Have A Negative Effect On My Ranking?
Will Using Google Analytics Have A Negative Effect On My Ranking?: "Good news from the horse’s mouth. We don’t mean to call Matt Cutts a horse, but, well, if you know him, you know what we mean. Matt heads the webspam team here at Google and also speaks on behalf of Google answering questions about ranking and results on Google’s search engine. When people have questions about things Google-search-related, Matt is the one who answers.
He posts regular video blogs to the Google Webmaster Help channel answering your questions. So we were very pleased when he recently answered the question, “Will using Google Analytics have a negative effect on my ranking?” In short, the answer is no, especially now that we’ve launched the asynch tracking code . Take a look at the short video:
Thanks Matt!
Posted by Jeff Gillis, Google Analytics Team
"
He posts regular video blogs to the Google Webmaster Help channel answering your questions. So we were very pleased when he recently answered the question, “Will using Google Analytics have a negative effect on my ranking?” In short, the answer is no, especially now that we’ve launched the asynch tracking code . Take a look at the short video:
Thanks Matt!
Posted by Jeff Gillis, Google Analytics Team
"
A Shout Out About Annotations
A Shout Out About Annotations: "A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at Olark (a way to gain customer insight and sell better through live chat) who was raving about Google Analytics Annotations. He had such a great business case, we decided to let him rave here. Enjoy, and thanks Zach.
Making good business decisions is hard, and making the right one is even harder. At Google I/O I realized many people use Google Analytics but they aren’t familiar with the recent annotations feature that has helped us make smarter business decisions.
When we look at our Google Analytics, we don’t really care if our numbers are up or down; what we really want to know is why. This means asking a lot of questions, particularly questions about what happened when, like:
“How long has that ad trial been running?”
“When did we release that update to the website?”
“What happened after that last blog post?”
To answer these questions I might have to dig through e-mails, commit logs, and probably end up pestering my teammates for an hour while we try to figure out what happened when. But this is serious stuff; if our numbers went up 50% in a week, you better believe we want to know why so we can do more of it!
Annotations are exactly the tool we needed to answer these questions without having to pester teammates and dig through the past. If you don't know, basically, they allow you to add notes of what events happened on a particular day. These notes are then visible for the different views in Google Analytics, so you can see how the events impacted your page views, goals, or whatever else you are tracking.
"
Making good business decisions is hard, and making the right one is even harder. At Google I/O I realized many people use Google Analytics but they aren’t familiar with the recent annotations feature that has helped us make smarter business decisions.
When we look at our Google Analytics, we don’t really care if our numbers are up or down; what we really want to know is why. This means asking a lot of questions, particularly questions about what happened when, like:
“How long has that ad trial been running?”
“When did we release that update to the website?”
“What happened after that last blog post?”
To answer these questions I might have to dig through e-mails, commit logs, and probably end up pestering my teammates for an hour while we try to figure out what happened when. But this is serious stuff; if our numbers went up 50% in a week, you better believe we want to know why so we can do more of it!
Annotations are exactly the tool we needed to answer these questions without having to pester teammates and dig through the past. If you don't know, basically, they allow you to add notes of what events happened on a particular day. These notes are then visible for the different views in Google Analytics, so you can see how the events impacted your page views, goals, or whatever else you are tracking.
You can annotate whatever you want; we annotate things like external publicity, major updates to our site, blog posts, even service issues, to see how all these events are impacting our business.
We’re big believers in the power of open data; everyone on the team has access to Google Analytics and can contribute events they think are important. This has been incredibly useful for us. Now I can answer many why questions for myself, just by looking at the data other people have contributed. When I do need to interrupt the team, it’s because I have big-picture questions, not because I need them to help me track down dates. Also, you start to notice a rhythm of events, and if that rhythm changes, how it impacts your business. As a bonus, now we have this cool timeline of events the team thought was important, which is useful for retrospectives and end-of-period reports.
We’re far from being able to make perfect decisions with perfect knowledge, but annotations have made it much easier to answer the why questions so we can make good business decisions.
Posted by Patricia Boswell, Google Analytics Team
We’re big believers in the power of open data; everyone on the team has access to Google Analytics and can contribute events they think are important. This has been incredibly useful for us. Now I can answer many why questions for myself, just by looking at the data other people have contributed. When I do need to interrupt the team, it’s because I have big-picture questions, not because I need them to help me track down dates. Also, you start to notice a rhythm of events, and if that rhythm changes, how it impacts your business. As a bonus, now we have this cool timeline of events the team thought was important, which is useful for retrospectives and end-of-period reports.
We’re far from being able to make perfect decisions with perfect knowledge, but annotations have made it much easier to answer the why questions so we can make good business decisions.
Posted by Patricia Boswell, Google Analytics Team
"
Monday, July 5, 2010
Campaign Data Issue Being Corrected
Campaign Data Issue Being Corrected: "
"
Late last week, we made a change that caused some visits and campaign data to be processed incorrectly. All data was properly collected, but your reports may currently be missing some visits and campaigns information for the dates June 24th through June 29th. We are reprocessing this data and expect to have all report data corrected by early in the week of July 12th.
The impact of the incorrect processing will vary by site. Sites that receive a large number of new visitors and new campaigns have been most affected. Again, we are reprocessing, and all reports will soon be corrected. We will update the blog once reprocessing has completed and data in all accounts is correct.
We sincerely apologize for this inconvenience and are taking steps to ensure this doesn’t happen again.
Posted by Trevor Claiborne, Google Analytics Team
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New Edition Of A Great Book
New Edition Of A Great Book: "A few years ago, Brian Clifton was working at Google in London, leading our team in Europe. Since then, he's left to focus on growing his own Google Analytics Certified Partner called GA Experts From Omega Digital Media and written a fantastic book called Advanced Web Metrics With Google Analytics, which has just released a new edition. According to Brian, here's what's changed in the new edition:
Posted by Jeff Gillis, Google Analytics Team
"
'Since the first edition was published in 2008, a lot has changed - both for Google Analytics and the web as a whole. Remember two years ago hardly anyone had heard of Twitter. In that time Google Analytics has integrated with AdSense and Feedburner, launched event tracking, advanced segments, Intelligence alerts, motion charts, custom reporting, custom variables and the data export API. The new edition covers using all of these in detail from a practitioners point of view and with as many real-world examples as I could muster.'It's very well written and readable with screenshots - a great resource for all things Google Analytics. Ways to get the book:
- Order from Amazon or Barnes & Noble or direct from Wiley the publisher, or buy the PDF ebook
Posted by Jeff Gillis, Google Analytics Team
"
Web Analytics TV #10 with Avinash and Nick
Web Analytics TV #10 with Avinash and Nick: "It’s the 10th Anniversary of Web Analytics TV! Happy Birthday to us!
In this exciting series, with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via our Google Moderator site for Web Analytics TV and we answer them.
Here is the list of last week’s questions.
"
In this exciting series, with Avinash Kaushik and Nick Mihailovski, you ask and vote on your favorite web analytics questions via our Google Moderator site for Web Analytics TV and we answer them.
Here is the list of last week’s questions.
In this action packed episode we discuss:
- Tracking un-subscriptions with negative values
- Best practices tracking social media
- Sources of keywords outside of Paid Search to help site optimization
- Custom reports sorted by date
- Tracking form validation with Google Analytics
- Why Exit Rate is 0% in the Google Analytics navigation summary report
- Tips to avoid sampling on landing pages
- Configuring Google Analytics to track test and production environments
- Comparing Google Analytics and Webmaster tools
- Best practices for tracking PDF downloads
- Getting the full referring URL in Google Analytics
- Sharing custom reports with advanced segments
- Best way to find keywords from mobile traffic
- Tracking dimensions over time in Google Analytics
- Tracking the impact of interactive TV
Here are the links to the topics we discuss:
- Best practices for creating custom alerts
- 4Q/Google Analytics survey integration
- Google Webmaster Tools
- Google Analytics Event Tracking Overview
- Obtaining the full referral url in Google Analytics
- Taking screenshots in OS X and Windows
- Migrating to Async Tracking
- Tracking Online impact of Offline campaigns
If you found this post helpful, we'd love to hear your comments, please share them via the comment form below.
If you have a question you would like us to answer, please submit a question and vote for your favorite question in our public Google Moderator site. Avinash and I will answer your latest questions in a couple of weeks with yet another entertaining video.
Thanks!
Posted By Nick Mihailovski, Google Analytics Team
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