SEO Pakistan :Announcing the New SEOmoz Toolbar - Plus 5 New Features

Announcing the New SEOmoz Toolbar - Plus 5 New Features: "

Posted by adamf

First, let me make a quick introduction. Normally, I spend my time focused on new products at SEOmoz, working with a great team of people that design and build our new tools and features. Today I am excited to use my first blog post to announce our new SEO toolbar for Firefox, and tell you about some of the powerful features we have added.

As a quick reminder, all of these new features are free, and will be available to anyone who downloads the Firefox SEO Toolbar!  However, we still reserve advanced link data for PRO members.



So, on to the features. To add a little color to my descriptions, I've also asked some SEO experts you may recognize to preview the toolbar and talk about how they use the new features.

1. New SERP Overlay

This new Search Engine Results Page overlay was designed to offer the most relevant link data without getting in the way. You can now use our toolbar to see which search results are getting the most links, and click Explore to run a full analysis in Open Site Explorer. To turn on this overlay, click the settings button on the toolbar, and select SERP Overlay.

 

 

"I get the best 'feel' for abstract metrics by seeing them in familiar places. I find it easiest to understand the new metrics by seeing them on search results I'm familiar with; as an added bonus, this is one of the most helpful analyses you can do when looking at a new SERP for the first time." --Will Critchlow

2. Page Authority and Domain Authority

Page Authority and Domain Authority have taken their place as the primary metrics in the toolbar. These two predictive metrics will give you the best indication of how authoritative pages and domains are. If you miss having mozRank and mozTrust available at a glance, don't despair!  You can add these back into the toolbar by selecting them from the settings menu.

3. Surf Like a Search Engine

We have added new settings that allow you to hide images, turn off JavaScript, and even set your user agent. This will help you see pages like the search engines do, and identify potential bad page behaviors. And just to help out, we’ve added a handy little overlay to keep you aware of when any of these features are set. Just click the link in the overlay and all of your settings will return to normal.

"The new user agent switching means I’ve removed another plug-in from Firefox. I love my SEO plugins but I also think there’s such a thing as having too many. Go for simplicity is what I always say. Special love goes out to disable JavaScript, too – I actually caught a nice bit of hidden link spam with this last week! Disable images is a sure fire way to check out the image alt attributes on a web page too. Nice." --Richard Baxter

"I don't want to take credit for an awesome feature. OK. I want to take credit for an awesome feature. After constantly forgetting I was surfing as googlebot and getting chucked out of Google calendar etc I asked for this feature and it's just as awesome as I hoped it would be. " 

4. New Data in the Analyze Page Overlay

Our analyze page overlay has also been enhanced with a number of new, useful data points, including

• Page Download Time – this becomes more important with Google’s announcement that speed matters.


• Text to Code Ratio – Is there more code on your page than content? Don’t make the search engines sift through too much code to find the relevant content.


• HTTP status codes – Find out the status code of the current page, and learn which redirects were involved in getting you there.

 

"The overlay is still the most valuable thing for me. I must use it 5+ times every day to get quick info about how many links are on a page, whether it's using rel="canonical" or whether the keywords are properly included in the right page elements. I hate using 'view source' and searching through code; overlay FTW!" --Rand Fishkin

"The http status codes feature is my favourite new addition to the tool. There's not more reloading and hunting through LiveHTTPHeaders reports - this lets me very easily see the redirect route taken in getting to the current page." --Rob Ousbey

5. Quick Access to Tools from SEOmoz and Third Parties

The tools dropdown has been expanded to include fast access to the latest SEOmoz tools as well as a wealth of other helpful resources, including traffic data, Twitter tools, and domain info.

 

I hope you enjoy the new toolbar. Please give it a try, and be sure to send feedback so we can keep making it better. You can easily send feedback by clicking on the light bulb icon on the toolbar.

 

 

 

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SEO Pakistan :Whiteboard Friday - Faceted Navigation

Whiteboard Friday - Faceted Navigation: "

Posted by great scott!

So last week Eric Enge interviewed everybody's favorite Spam Cop, Matt Cutts (not to be confused with everybody's favorite Axe Cop), about all sorts of juicy Googleyness. You can read the whole enchilada over at Stone Temple, or view an illustrated version Rand put together (I recommend you do both, it's really good material).

The interview shed a lot of light but also inspired some confusion and questions, especially about how much of a site Big G will or won't crawl.  If you've got a big site, say an e-commerce site with lots of flexible navigation and categorization, this could be a big problem for you. Fear not!  This week's Whiteboard Friday will show you a clean, simple way to allow for both great usability for your visitors and compact, straightforward crawlability for the engines.

 

 

You might also want to check out this older, but relevant post on diagrams for understanding crawl priority.

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SEO Pakistan :Link Magnets: A New Paradigm in Link Acquisition

Link Magnets: A New Paradigm in Link Acquisition: "

Posted by randfish

This morning I gave a presentation at SES New York on a session entitled "How to Become a Link Magnet." Below, I've copied the presentation into this post and hope to create some context around it.

In my opinion, the "link magnet" concept, however it's phrased, is one of the most powerful and important to understand for companies who want a true strategic advantage from their link graph profile. For a long time, SEOs have recommended the creation of "linkbait" content or "high quality content" in order to naturally attract links from the web's link-able population (those who have places to publish on the web that could include a linking or sharing activity - Facebook, Twitter, blogs, media publications, hobby websites, etc.).

Magnetism is link acquisition is the idea that rather than simply producing and hoping people like it enough to link, you build a true incentive for them to do so. Incentives can range across the psychological spectrum (but shouldn't venture into the financial). You might, for example, build a resource that ranks the top 50 tourist destinations in New Orleans, contact each of them to tell them they've won, and provide them with a great-looking badge to help show off their new accolade. Their websites now all have an incentive to link to your article, as they can take pride in the award (and possibly be rewarded with more visitors who'll want to take a trip).

In the presentation below, I walk through this in a more visual way and show some examples:

How to be a Link Magnet: SES NY 2010

The examples from the embedded deck include:

• Vimeo - the online video sharing site has a great looking player and each time it's embedded, they earn 3 links back to their site by default. Linkers are rewarded by having the attractive player, easy functionality and solid uptime Vimeo provides. This is a classic widget-reward strategy that sites like Scribd (see the presentation above for example), Docstoc, Slideshare and many others employ.


• OKCupid's Blog - one of the few pieces of content that I'd describe as both "linkbait" and a "link magnet." The content is so unique, so appealing to a wide swath of humanity (who among us isn't interested in the science of attraction?) and so well documented as to be rewarding to those who share. When I personally tweeted about some content from them a few months back, I saw great responses on Twitter, more retweets and more followers. That's how publishers want to position content - as a way to earn a reward if/when you share it.


• Techmeme's Leaderboard - when Techmeme added this feature, they had links from dozens of the listed sites within hours. Today, nearly all of those who appear, have linked to the page at one time or another, and some even do so on every page of their blog. It's a way for those listed to show that they're a "serious" source and a well-regarded one.


• SimplyHired - The job site uses a research content embed strategy that more folks need to be adopting. By performing any combination of searches around salaries or popularity, you can retrieve a graph showing the trendline and numbers. Embedding the graph widget on your site creates a link back to SimplyHired and bolsters your credibility whenever you're trying to make a point about a job/industry's value or historical performance.

I've talked previously about this type of link acquisition strategy being built into the product process, but I hope this presentation has been valuable in showing off even more about what can be accomplished and why it's so critical.

Looking forward to your comments and questions as always (and to my three other sessions here at SES: NY)!

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SEO Pakistan :Whiteboard Friday - Click-Through-Rate and Usage Data in SEO

Whiteboard Friday - Click-Through-Rate and Usage Data in SEO: "

Posted by great scott!

If a lot of people click on my listing in the search results, I'll rank better, right?

Wrong.

This week's Whiteboard Friday explores the common myth that the engines use click-through as a ranking signal for organic results.  Unlike paid traffic--in which the engines are incentivized to promote the most click-worthy results--click through is simply far too gameable to use reliably in organic search.  Watch the video for a more complete explanation of why it's not worth your time to go madly click the crap out of your own results.

Can't get enough SEO in video format?  Check out our brand new Advanced SEO Training Series: Tips, Tricks & Tactics 2. It's a killer 8-disc set and you can save a ton with special release pricing available until April 3rd.

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SEO-PAkistan:Creating An Emotional Response From Your Web Site

Creating An Emotional Response From Your Web Site: "I hadn’t seen my artist friend in nearly a year, nor was I even sure he was still painting. But there I was the other day, standing with him in his art studio, chatting about the new things he wanted me to add to his web site. Suddenly he led me to one [...]



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