At first glimpse, the dashboard numbers confirm that the Spanish-speaking customers who visited the wedding registry and looked at suits is more likely to buy than the English-speaking customers who visited the same store sections! This is invaluable feedback to report back to your marketing team.
Concluding Remarks
We can easily create additional segments/reports (or use Secondary Dimensions & Pivoting, or extract the data via the GA API) and have a much deeper understanding of user behavior on the site, and act on these findings.
What if you don't have an ecommerce site? No worries, the same concepts explained in the the above example are totally applicable to other types of sites. Lead generation sites, content sites and other types can definitely benefit from this powerful MCV feature. Just think of visitor segments & user actions that are important to you and then apply a similar implementation approach.
Now go out, segment, analyze and truly understand your users!
Related Posts
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Deep Dive Analysis in Google Analytics: Secondary Dimensions and Pivoting
Posted by Jeff Gillis, Google Analytics Team
Thursday, June 24, 2010
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